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The AIMS Blog

Welcome to the AIMS blog, a unique insight into the world of SME's and Accountants. We all like to have our say..so take our word for it - have a look through and feel free to leave us your comment - they're an interesting read.

2012 Blogs


Modern Marketing - Is Spelling important? - From AIMS Accountants for Business
Posted on 16th February 2012 by Henry Ejdelbaum

There are two different types of school. There's an old fashioned school (I am not saying that this is necessarily wrong) which talks about the demise of good spelling and grammar and links this with a problem with modern technology. There are many websites and many blogs discussing this topic.

On the other hand, there is a modern school which says that the most important aspect is the fact that the reader understands. For example, there was a test at Cambridge University which goes as follows:

Aoccdrnig to rseerach at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh?

PS: Hwo'd yuo lkie to run tihs by yuor sepll ckehcer? "


Perhaps you are wondering how you can read the above so easily?

The point of this line of research is that proficient readers read most words (except very long ones) principally through the first and last letters and a rapid recognition of the general shape and content of the entire word. That's why we typically read misspelled words with no trouble.

I wonder what you think because ultimately it is very important for all our marketing if we understand how the receiver of our marketing messages thinks.

Henry Ejdelbaum


The Theory of Unintended Consequences - Take Two - From AIMS Accountants for Business
Posted on 9th February 2012 by Henry Ejdelbaum

I don't know whether you have noticed that a little change has been introduced about the way VAT is to be charged on stamps/postage. It doesn't affect the day to day stamps you buy at the Post Office. This refers to bulk mailings. From now on VAT is chargeable on bulk mailing costs. This may have no influence on large commercial companies but charities will suffer a lot. Most charities cannot recover VAT and rely a great deal on dynamic marketing to promote their activities and reach out to their supporter base. It cannot be helpful to their activities if their mailing costs suddenly rise by 20%.

I am sure the Government had no intention of harming charities -the big society idea is very much promoted by the Government. I think it is just one of the things which was overlooked and not thought through. However, with good accounting advice there are ways to mitigate this additional tax charge but as with all things it is getting more complicated rather than easier.

Henry Ejdelbaum


Low value Consignment relief - Another smart Tax idea by HMRC - From AIMS Accountants for Business
Posted on 2nd February 2012 by Henry Ejdelbaum

Low value consignment relief (no I'm not talking about a contagious disease) is one of the pearls of wisdom of the Government in relation to VAT. Basically, it's a kind of officially sanctioned tax avoidance scheme. Goods with a value of £18 or less from Channel Islands do not attract VAT so businesses can set up mail order operations to do that. How successive Governments failed to prevent the abuse of this scheme escapes me. Shouldn't it be abolished? In fact is there any reason why the Channel Islands should have those massive tax reliefs whilst the rest of us work hard and pay tax?

Henry Ejdelbaum


The government have been imposing absurd taxes since 1696! - From AIMS Accountants for Business
Posted on 26th January 2012 by Henry Ejdelbaum

Nobody is old enough to remember the window tax which was first imposed in 1696! But we can still see the stupid consequences because there are a fair number of bricked up windows in Central London as a result of this tax - it was certainly not the intention of the government of the day that people stay in the dark to reduce their tax! More recently governments have realised that tax can be raised under the camouflage of changing behaviour (duty on drink and tobacco), protecting the environment (Climate Change, Aggregates and Landfill levies) and jumping on populist bandwagons (Bank Payroll Tax).

It just shows those governments like ideas and whenever they think they have a good idea to raise a bit of tax they rush to implement it, especially if it ticks a particular political box. The result is that we have a total jungle of taxes; in fact at the last count there are twenty-six different taxes applicable in the UK (more if you start counting things like congestion charges, road tolls and parking fees) needing the world's largest body of tax legislation to control them.

Henry Ejdelbaum

At last HMRC applies the Human Rights Act to deceased taxpayers - From AIMS Accountants for Business
Posted on 19th January 2012 by Henry Ejdelbaum

I found a little gem of guidance from the HMRC. In 2007 HMRC felt that it is no longer compatible with the Human Rights Act to punish the personal representative of a tax payer who has deceased for offences committed by the deceased person!

I would have thought common sense suggests that you can’t apply a penalty on somebody who has died. I don’t think you need to drag the Human Rights into this consideration. Another bit of additional regulation which could have been avoided.

Do you know of any other “pearls of wisdom” from HMRC?

Please let me know and I would be happy to publish your feedback and input.

Henry Ejdelbaum


Dear Government - the theory of unintended consequences! - From AIMS Accountants for Business
Posted on 12th January 2012 by Henry Ejdelbaum

Everybody focuses on the big tax headline which means everybody overlooks the small print and the little hidden tax increases. How many of you remember that in June 2010 the Chancellor reduced the Annual Investment Allowance from £100,000 to £25,000. What does this mean? If a business wants to invest in commercial vehicles, plant, computers or other equipment it receives 100% tax relief on the amount invested. This is a big help for businesses but from April 2012 this help is going to be reduced as the maximum level of investment which will attract relief will go down by 75% from £100,000 to £25,000.

In other words rather than encouraging businesses to invest the government is putting in hidden obstacles. How does this sit with the “commitment to growth”? Words like spin, deception, incompetence spring to mind.

Henry Ejdelbaum


Despite the doom and gloom some businesses continue to make money - From AIMS Accountants for Business
Posted on 3rd January 2012 by Henry Ejdelbaum

When you open the paper or listen to the radio or watch TV the news is pretty depressing. It sounds like Armageddon is just around the corner.

However, careful analysis shows that there are some business opportunities and hardworking business people and entrepreneurs can actually enjoy success. Let me give you an example of successful businesses: nail bars, hairdressers, modern coffee shops, micro-breweries, camping and caravan  sites, repair garages – to name a few. I’ve actually only focussed on smaller businesses to make the point that there are opportunities to start a business.

The question I am asking is why the media don’t write about these success stories because I believe that hearing these success stories would motivate all business people and entrepreneurs. Many of those businesses require very limited finance so we can’t blame it all on the banks (although there is still a lot of blame they need to accept!).

If you know of any other business sectors which are successful please let me know.

Henry Ejdelbaum


2011 Blogs (Click here to expand)

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