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Success and beyond, the cost of a medal

Author: Henry Ejdelbaum

Tags: London 2012, Olympics

There has already been a lot of discussion about the cost of hosting the games, the impact on the economy, its legacy and the price of a gold medal, so we won’t offer anything that will contradict the analysts. At AIMS we like to focus on the positives, so our judgment is based on the huge sense of national pride, the roars of the crowds and the passion displayed by the athletes – and not to forget the great inspiration to many youngsters. It’s for these reasons that we have judged the games as a huge success.

The additional legacy of the games is something that we look forward to seeing over the years as well as the economic impact on small businesses throughout the country.

We have thoroughly enjoyed the games and have watched intently as our sportsmen and women have stood proud on the podium.