Ash Karia - Local Accountant in Croydon, South London

About Me

I am a fully qualified accountant with over 25 years of finance and business experience. I help sole traders, landlords, consultants and limited companies with accounts, tax planning and practical business advice.

As a business owner, I understand how difficult it can be to manage tax deadlines, cash flow and growth alongside the day to day work. I keep things simple, explain the numbers in plain English and give clear advice so you can make confident decisions.

My support is about more than compliance. Alongside accounts and tax returns, I can help with management accounts, cash flow forecasting, budgeting, KPI reporting, profitability reviews and business structuring. The aim is to give you useful information to plan ahead, manage risks and improve profitability.

Growing businesses do not always need a full time Finance Director. My part time Finance Director services give you flexible financial support with cash flow management, budgets, pricing, management reporting and business planning, without the cost of a full time appointment.

If you would like an approachable accountant and tax adviser who offers practical support as your business develops, get in touch for an initial conversation about how I can help.

You can find out what my clients think below and hear from a couple here and here

Clear Costs

All fees are fixed and agreed in advance; no surprises

Smarter Fees

Fair, predictable pricing that works with your business, not against it.

Personal Service

Local presence, national strength. Personal, accessible, and built to deliver at scale.

Time Isn’t the Product

You’re not paying for hours. You’re paying for outcomes. Simple as that.

Clear Costs

All fees are fixed and agreed in advance; no surprises

Smarter Fees

Fair, predictable pricing that works with your business, not against it.

Personal Service

Local presence, national strength. Personal, accessible, and built to deliver at scale.

Time Isn’t the Product

You’re not paying for hours. You’re paying for outcomes. Simple as that.

Testimonials

Proof in Practice

I've just started working with Ash on my last tax return. Ash is extremely professional, friendly and very helpful. He answers any questions I might have in a timely manner. I would certainly recommend his services

Toby Shellard

I was looking for an independent review and was struggling to find help at short notice. Once we connected - Ash was proactive, asked good questions and listened to my needs and circumstances. His review was comprehensive and gave me the direction and reassurance I needed. Thanks, Ash.

James

Thank you for inviting me to give feedback on the accountancy service provided on recent disposal of my property for tax purposes. The service has been professional, friendly and reassuring. You have been very patient and helpful when I struggled to find my way around the bureaucracy of dealing with HMRC and I would recommend your services without hesitation. In this world of poor customer service and nauseating telephone menus, you have always been contactable and prompt in responding throughout. I can truly say that I feel blessed to have chosen you as my accountant.

Karola Winter

Ash at AIMS has been available, helpful, understanding and knowledgeable about everything I needed for my first year books in my new business. I have been happy with the service they have given me.

Emma Powell - Kingswood Clinic Ltd

Very confident in my dealings with Ash at AIMS. We had a brief conversation about what happened with my business during ‘20-‘21 and he produced my tax return quickly and efficiently.

Kevin Knight

I have been with Ash for a short period of time. But before Ash became my accountant, we had an initial conversation to establish if he could help and if we would be a good fit. I did have some complex accountanting issues. Ash did not give me a hard sale, just explained what he could and couldn’t do and what I could expect from him. Once I agreed, Ash was extremely helpful, professional and informative. When I needed to contact him, it was never a problem and he took time out to explain things carefully and the reasons why he was advising in a particular way. I feel completely involved and nearly stress free with the help and support from Ash. I cannot speak any more highly than I have. He is an excellent accountant and has your best interest at heart.

Jason Ellis

My previous accountant retired last year and recommended Ash Karia to carry on forward with my tax affairs. I have been very impressed with the service I have received so far. Swift communication and a prompt delivery of my personal and partnership tax returns. Highly recommended 👍

Paul Soden

Ash does my company accounts. He provides a friendly service at a reasonable price and I'm happy to recommend him.

Simon Fawkes - SAV Associates Limited

Recently instructed Ash Karia as our new accountant and am extremely impressed. From the very start he was efficient and helpful and explains everything clearly. He has shown he has a real interest in our business. We have now instructed him to do our book keeping as well and we have monthly progress meetings to talk through our accounts. Would highly recommend

Michelle McColloch - McColloch Roofing Limited

Ash is prompt in his responses, thorough and very helpful. I would highly recommend his services. Very good value for money especially when you are self employed and every penny saved counts.

Lorraine Shellard

Ash has been an absolute pleasure to work with. Diligent, fast to respond and incredibly helpful, he made working through company accounts and HMRC queries as smooth as possible. I highly recommend AIMS Accountants and Ash for his excellent service.

Jools Walker

Ash has been my accountant for over a year now. He provides a very reliable and efficient service. He has produced my tax returns and dealt with any queries promptly. He is friendly and approachable.

Dipen Patel

I have been with AIMS for over 10years and Ash started looking after my tax affairs few years now and the services i have been receiving is extremely professional and the advice I received is really helpful to grow my business

John Oyefesobi

Highly recommended service

Peter Smith

Ash Karia ACMA

Clear Costs

Smarter Fees

Personal Service

Time Isn’t the Product

Clear Costs

Smarter Fees

Personal Service

Time Isn’t the Product

Services That I Provide

Accounting and Bookkeeping

Business Advice and Support

Capital Gains Tax (CGT)

Corporation Tax (CT)

Income Tax and Self Assessment

Value Added Tax (VAT)

Proof in Practice

Contact Ash Karia

ash.karia@aims.co.uk

Office - 020 3633 6939

Mobile - 07979 298494

Airport House, Purley Way, Croydon, Greater London, CR0 0XZ