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Are clients really unhappy with their accountants? Well, ours aren’t!

Author: Huw Siddle

Tags: Business Relationships, Clients

There’s been a piece of research making the rounds in the accounting world recently that claims some shocking statistics about the world of accounting. A report made by cloud accounting provider Xero based on a recent survey makes the claims that nearly 70% of small businesses wouldn’t recommend their own accountant to anyone else. 33% of people would even tell someone to avoid engaging their accountant!

The report makes a number of claims about why this might be the case, ranging from not feeling like a priority, to lacking technological acumen, or even just plain not being worth the money. However, it’s the overall idea of so many clients being unhappy that’s shocked us so much. We can’t speak for the entire SME accounting world – we may have 30,000 clients, but there are too many small businesses to count out there. However, from our experience with our own clients, it seems like an outlandish idea that so many clients in the wider world could be unhappy. We’re very proud of our track record of happy clients. In fact, in the last year, 35% of new AIMS clients have been referrals from existing clientele!

How do we do it?

Here at AIMS, we make every effort to ensure that our clients are happy with the service they receive. From our commitment to fixed fees, through to dedicated one-to-one client communication, everything an AIMS Accountant does is aimed at improving the client experience. We also insist that AIMS Accountants keep up with the latest technological developments to ensure that they’re doing the work needed as efficiently as they can – we’ve been prepared for MTD since long before April.

If our attitude makes us an exception to the norm, then that’s sad to see. The relationship between a business and their accountant is one of the most important to the smooth running of a business – there’s no excuse for so many accountants leaving clients unsatisfied!