Qualified accountants considering self-employment.
Branding is important as you grow.
You and your staff are part of your brand and reflect it in all you do.
At the same time, you and your staff have personal brands that complement your business’ brand.
People are now realising that a brand is not just about colours a logos. These things are important, for sure, but there’s more to it like your personality, your language and the way you choose to advertise your products and services.
Branding gets you recognised & creates loyalty
Branding is how you get potential customers to differentiate between you and your competitors.
It’s how you get recognised and make people feel what you want them to feel so they’ll keep coming back to you.
Before you’re well-known, you try do this with your logo, colour schemes, captions and advertising. Once you’re known, whenever people see your logo or colour scheme, they should feel that same feeling again.
Your branding can’t be empty, of course. Your services and products have to live up to the feelings they give buyers or they’ll stop coming back.
Very much a buzzword in marketing at the moment, personal branding is marketing yourself and creating a persona that people want to do business with.
This goes hand in hand with your business’ brand, but it’s different in that it’s all about your personality. If you’re on LinkedIn and in marketing circles, you’ll have seen this a lot and Tik Tok has created a space for this to flourish (whether you agree with personal branding or not).
Personal branding has become more important among the social media generation because people want to see who you are, not just what you sell.
Jeff Bezos once said that your branding is:
“what people say about you when you’re not in the room.”
To keep people coming back, this should really be positive.
Branding & franchising
Keeping people coming back is so important in the franchise game.
This is why people choose to buy a franchise instead of setting up alone.
The franchisor has already spent a long time building up their brand so that it’s ready-made for you as the buyer to slot in and get customers.
When you buy a franchise, the brand is already recognised so you’re more likely to get clients much more quickly and organically because people already know who you are.
Yes, even though you’ve just set your own business up! If you were to set up alone, you’d have to spend a lot of time at the beginning getting recognition before signing clients up.
At AIMS, our brand has been present among SMEs for over 30 years. Potential clients will already know who you are. Contact us here to discuss joining us!