In this series of articles on Google search, we’ve looked at Google Ads and Google Maps. Now, we look to organic search. To appear in organic search, you simply need a website. Appearing high up the pecking order is a different kettle of fish.
Organic results are the 10 listings that appear underneath Google Ads and Google Maps results. These will be links to websites and the only way to influence these results is by running a search engine optimisation (SEO) strategy in line with Google’s guidelines around ranking factors.
Most search engine optimisation experts say that there are over 200 ranking factors in Google so neither you nor I have the time to look at everything, but you’ll certainly pick up some helpful tips, nonetheless.
Here’s an example of some organic search results. When I search “accountants Brixton,” these are organic listings:
You’ll notice that our search result in organic search has stars underneath it. This is to attract more website visitors and generate more business for our accountants. To achieve this, you have to deploy some specialist Structured Data on your website so it’s best to talk to an expert. We use Trustist for this who are experts in review aggregation and driving sales from organic search.
4 Top tips for ranking in Google Organic Search
- Consult a SEO agency to give you an audit and set you on the straight and narrow
- Brush up on Google’s ranking factors for organic search: Google Ranking Factors: Fact or Fiction [2nd Edition Ebook]. This eBook is exhaustive and insightful
- Google is claiming that accessibility is increasingly important for ranking. Think about how your website is accessible for deaf and disabled people and more generally, how easy it is to find the information you claim the page talks about
- Collect reviews across multiple websites so that wherever someone finds you, you’re rated highly
AIMS accountants don’t have to do this
A strategy to tackle all 3 areas of Google is essential. We know that and we always have. This is one of the reasons that people might join a franchise instead of going it alone; you don’t have to worry about this stuff. At AIMS we have teams of people working on all 3 areas of Google so that our accountants get leads without having to spend their time or money on optimising themselves in Google search.
Running a new business is hard enough, so having to think about marketing can be daunting. Don’t worry, we’ve got you covered.