As we have learned in the past 20 months, having an online presence can play a vital role in the long-term life of a business. Somehow many SMEs are still not fully taking advantage of their websites, not just making sure they work well, but also keeping them updated.
On average, businesses in the UK last updated their websites 15 months ago with transport and the trade sector being the worst offenders in terms of frequency of updates. What makes this even more staggering is that 2 in 5 online consumers admit that the ease of finding information on a website and the overall customer journey are the factors that influence them the most in terms of making a purchase or booking a service.
Why should businesses stop neglecting their websites?
Although most businesses have closed a 10-year digital gap and moved forward in the past 18 months, there is still work to do. Many online shoppers are less likely to purchase from your website if it’s poorly designed, has no mobile layout version or fresh content. Other important features include a functional design, how easy it is to make a purchase, basic cyber-security measures, different delivery options to reach customers, and sustainability.
An effective website will help your business drive sales and bring leads alongside a strong social media presence and should never be underestimated. There is a new government scheme called “Help to Grow Digital” which is also helpful to SMEs as it can help them with Client Relationship Management (CRM), E-commerce and Accounting.
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